In cycling, more so than other sports, style has always been important. From the design of a leader’s jersey to the colors of a team kit, from the polka dots of the “king of the mountains” jersey to the iconic yellow of the Tour de France, style is embedded in the history, prestige, and look of the sport. We anticipate and evaluate changes to pro kits each year, we debate on our own teams about the brightest colors, the best aerodynamic fabrics, and the best placement for a sponsor logo.
A few months ago we had the opportunity to visit the Legacy Academy in Richmond, Virginia to collaboratively design their spring kits.
We brought our color charts and example jerseys; the students brought their creativity and teamwork in choosing design elements for the entire group—neon was unanimously included! After our discussion, students sat down individually to create their own designs. From there, we put all of the designs on the board, picked what we collaboratively liked best, and generated a truly team inspired design for the Legacy Academy. Scroll down to view photos from the design process.
Design concepts on the board for review.
Nothing is more satisfying for us at Cutaway than helping a team bring their design to life, and to see the final product in action out on the roads or trails. From our initial design session with the kids, we worked up a digital version that drew upon their collaborative efforts and included their favorite elements that they chose as a group. From there, it was just a short while before the kids approved their design, jerseys went into production, and were seen racing into the Virginia High School Mountain Bike Race Series.
Legacy Academy Kit in action during a Virginia High School Mountain Bike race.